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The FAANG team of mega cap stocks produced hefty returns for investors throughout 2020.

The team, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited immensely from the COVID-19 pandemic as individuals sheltering in its place used their devices to shop, work as well as entertain online.

Of the previous 12 months alone, Facebook gained thirty five %, Amazon rose seventy eight %, Apple was up 86 %, Netflix discovered a sixty one % boost, along with Google’s parent Alphabet is up 32 %. As we enter 2021, investors are actually thinking if these tech titans, enhanced for lockdown commerce, will provide similar or even better upside this year.

From this particular group of 5 stocks, we’re analyzing Netflix today – a high-performer during the pandemic, it’s now facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The company and the stock benefited from the stay-at-home environment, spurring need because of its streaming service. The stock surged about 90 % from the reduced it hit on March 16, until mid-October.

NFLX Weekly TTMNFLX Weekly TTM
Nonetheless, during the past three months, that rally has run out of steam, as the company’s key rival Disney (NYSE:DIS) received considerable ground of the streaming fight.

Within a year of the launch of its, the DIS’s streaming service, Disney+, now has greater than eighty million paid subscribers. That’s a substantial jump from the 57.5 million it found in the summer quarter. Which compares with Netflix’s 195 million members as of September.

These successes by Disney+ arrived at the same time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October discovered that it included 2.2 million subscribers in the third quarter on a net basis, short of the forecast of its in July of 2.5 million new subscriptions for the period.

But Disney+ is not the sole headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is in the midst of a similar restructuring as it focuses primarily on the latest HBO Max of its streaming platform. Also, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment operations to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from rising competition, the thing that makes Netflix much more vulnerable among the FAANG team is the company’s tight money position. Given that the service spends a lot to create the extraordinary shows of its and capture international markets, it burns a great deal of cash each quarter.

To improve the money position of its, Netflix raised prices for its most popular plan during the final quarter, the next time the company did so in as a long time. The action could prove counterproductive in an environment where individuals are losing jobs and competition is heating up. In the past, Netflix price hikes have led to a slowdown in subscriber growth, particularly in the more-mature U.S. market.

Benchmark analyst Matthew Harrigan previous week raised very similar issues into his note, warning that subscriber advancement may well slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now clearly broken down as 1) trust in its streaming exceptionalism is actually fading relatively even as 2) the stay-at-home trade may be “very 2020″ even with a bit of concern about how U.K. and South African virus mutations can impact Covid 19 vaccine efficacy.”

His 12-month price target for Netflix stock is $412, aproximatelly twenty % beneath the current level of its.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the best mega hats as well as tech stocks in 2020. But as the competition heats up, the business enterprise should show it is the high streaming option, and it’s well positioned to protect its turf.

Investors appear to be taking a rest from Netflix inventory as they delay to see if that can happen.

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